Privacy Policy

Who we are

My business is called Help Universal Ltd. Our website address is:

The owner of this website is Karl Perera. Currently the owner lives in Cambridge in the United Kingdom.

Karl can be contacted via this page or at perera at more dash self esteem dot com.

What personal data we collect and why we collect it

A small amount of personal data is collected on this website including name, email address and IP address as follows:

Newsletter Opt-in forms

The only personal data that is collected from any opt in forms is your name and email address. This information is sent to where it is stored safely. The only purpose for collecting this information is to send an inspirational message, (normally weekly), to subscribers who have completed a double optin process or to deliver a product to you.


When visitors leave comments on the site they are asked for their name, email address and URL, visitors do not have to submit this information, but if they do this information and also the visitor’s IP address is collected.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: . After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

Personal data including name, email address, phone number from contact form submissions are collected and kept for a certain period for customer service purposes, this information is never sold or given to anyone for marketing purposes. 


For information about our use of cookies please see the Cookie Policy

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Ads are embedded from Ezoic. Read more here:



Google Analytics is used on this site to improve the user experience by tracking how visitors use the site. The code used enables Google to collect certain data such as the country, browser, device and interests of the visitor. The IP address is captured and anonymized so users cannot be identified.

Please consult Google’s Privacy Policy and Safeguarding your Data for more detailed information about Google Analytics and the use of your data.


Google Adsense uses cookies to serve ads based on a user’s prior visits to this website.

Google’s use of the DoubleClick cookie enables it to serve ads to users on this website based on previous visits to this and other sites on the internet. Without the use of these cookies the ads shown will not be relevant to the visitor.

Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Ad Settings.

You can opt out of interest-based advertising by many third-party companies including Google, Facebook and many more by visiting

Self Esteem Test

No personal data is collected. The test is completely anonymous. 

Who we share your data with

Affiliate Links

This site contains affiliate links which when clicked take the visitor to the affiliate site where any sales made can be tracked and a commission is paid to us. Any commission earned helps to support the work of The affiliate website may collect personal data as outlined in its privacy policy. The affiliate sites linked to include,, and Check the Amazon Privacy Policy the Hypnosis Downloads Privacy Policy , the Prestoexperts Privacy Policy and the Clickbank Privacy Policy for more detailed information. We are not responsible for any third-party sites such as these affiliate sites for the use of personal data, so please consult their individual policies for more information.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue. Associated data such as your email or URL are also retained so that we can contact you if necessary.

If you sign up for a newsletter or any other information, your personal data such as email and name, is kept until you unsubscribe, in order to contact you. it is completely secure.

Data collected by Google Analytics about users, is kept for 14 months then removed.

What rights you have over your data

If you have left comments or signed up for my newsletter, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Unsubscribing from the newsletter will erase the data we have about you.

Where we send your data

In this section, you should list all transfers of your site data outside the European Union and describe the means by which that data is safeguarded to European data protection standards. This could include your web hosting, cloud storage, or other third party services.

European data protection law requires data about European residents which is transferred outside the European Union to be safeguarded to the same standards as if the data was in Europe. So in addition to listing where data goes, you should describe how you ensure that these standards are met either by yourself or by your third-party providers, whether that is through an agreement such as Privacy Shield, model clauses in your contracts, or binding corporate rules.

Suggested text: Visitor comments may be checked through an automated spam detection service.

Your contact information

Any questions regarding privacy concerns should be communicated using the contact me page or by emailing perera at more dash self esteem dot com.

How we protect your data

In this section you should explain what measures you have taken to protect your users’ data. This could include technical measures such as encryption; security measures such as two-factor authentication; and measures such as staff training in data protection. If you have carried out a Privacy Impact Assessment, you can mention it here too.

What data breach procedures we have in place

If there has been a data breach we will inform the person or organisation affected with details within 72 hours of the breach being discovered.

What automated decision making and/or profiling we do with user data

We do not process personal data. Personal data such as email address and name is only used for customer service purposes, to answer or solve problems related to a customer request.